Doug Sligting, Founder and Owner of Dental Branding As founder and CEO of Dental Branding, Doug's singular vision is to help dentists thrive in today’s evolving dental industry by focusing on long-term, strategic practice marketing. His company, Dental Branding, is the antidote to status quo dental marketing, which has failed the dental industry. He believes in creating and controlling perceptions to attract a better quantity and quality of patient. He believes in correctly executing efficient and effective marketing systems to ensure the maximum return on investment in a way that is sustainable and predictable. In short, his method is different than how you’re currently marketing your practice and that’s a good thing.